Chef Khanh in a professional kitchen

Interactive Media Kit

Commercial
Impact.

Partner with Chef Khanh Nguyen to connect with a highly engaged audience through premium culinary narratives and lifestyle excellence.

Instagram Reach

128K+

Urban Australians aged 25-44. Sydney and Melbourne premium diners, food enthusiasts, and aspiring chefs.

Core Demographic

Premium Diners

High disposable income, passionate about technique-driven cuisine. Sydney CBD and Melbourne concentration.

Event Track Record

4/4 Sold

Every collaboration event sold out — Soi38, Shōbōsho, AALIA, Ho Jiak.

Proven Case Studies

HexClad & Gozney

Premium Hardware

Driving high-ticket kitchenware sales through authentic, high-production recipe integrations. Positioned products as essential tools for achieving Michelin-level precision at home.

2.4M
Impressions
11%
Conversion

MasterChef Australia

Broadcast Integration

Guest chef appearance on MasterChef Australia, reaching millions of viewers. Amplified broadcast impact with exclusive behind-the-scenes digital content across Instagram and TikTok.

2.1M
Season Viewers
Two Hats
King Clarence

Partnership Packages

Tailored brand integrations designed to drive tangible business outcomes while maintaining editorial integrity.

Social Integration

Native product placement in high-performing recipe content.

  • Dedicated Instagram Reel
  • Stories feature w/ link
  • High-res asset delivery
  • 30-day usage rights
Recommended

Brand Ambassadorship

Long-term strategic partnership and multi-channel integration.

  • Multi-platform campaign
  • In-person event appearances
  • Menu & recipe development
  • Perpetual digital rights

Bespoke Production

Cinematic, documentary-style content produced by Khanh's team.

  • Full 4K production team
  • Narrative-driven short film
  • Cross-brand collaboration
  • Paid media licensing

Get In Touch

Media Kit & Enquiries

Download the media kit for high-resolution photography, biography, fact sheet, and partnership rates.

Email for Collabs